CATEGORY POTENTIAL OF ADVERTISING TEXTSOF GERMAN TOURIST DISCOURSE

Mixing English in Persian Print Advertising Discourse

This article intended to illustrate a profile of the impact of English in magazine print advertising in Iran, examining the quantitative results obtained from discourse analysis. Three issues of Khanevadeh Sabz and two issues of Zendegi Ideal, female-oriented and best-seller magazines published in 2011, were collected and a total of 261 advertisements was analyzed qualitatively. Results showed ...

Culture and German Advertising

Discourse Segmentation of German Texts

This paper addresses the problem of segmenting German texts into minimal discourse units, as they are needed, for example, in RST-based discourse parsing. We discuss relevant variants of the problem, introduce the design of our annotation guidelines, and provide the results of an extensive interannotator agreement study of the corpus. Afterwards, we report on our experiments with three automati...

Advertising as Communicative Discourse: An Analysis

The task of modern creativity in advertising is to find fresh, interestprovoking ways of conveying meaningful information realistically and on the reader‟s own terms. As Nilsen says, “in many ways, advertisers are today‟s pop culture poets. They value the power and the flexibility of the English language just as much as do their literary colleagues on college campuses and writing colonies.” 2 T...

Discourse Segmentation of German Written Texts

Discourse segmentation is the division of a text into minimal discourse segments, which form the leaves in the trees that are used to represent discourse structures. A definition of elementary discourse segments in German is provided by adapting widely used segmentation principles for English minimal units, while considering punctuation, morphology, sytax, and aspects of the logical document st...